Winner, Winner! 3 Brandon Hall Excellence Awards


Winner, Winner! 3 Brandon Hall Excellence Awards

By Casey Sullivan
September 2019

Mobile Coach, the leading chatbot solution for learning and development professionals, was recently awarded three coveted Brandon Hall Group Excellence Awards:

  1. Gold Award for “Best Advance in Learning Technology Implementation” with Ecolab 
  2. Gold Award for “Best Use of Mobile Learning” with Microsoft and GP Strategies
  3. Bronze Award for “Best Use of Mobile Learning” with Akamai Technologies

“We are very honored to add these three prestigious awards to our growing collection,” said Paul Bills, Director of Chatbot Design at Mobile Coach. “These awards are a meaningful recognition of the incredible work our team does with our client organizations. Along with our partners, we are excited about the future of chatbot technology in learning and talent development.”

Ecolab and Mobile Coach

Winning Gold, Mobile Coach’s collaboration with Ecolab was titled “Building Manager Muscle Through Chatbot Reinforcement.” Launched globally in October 2017, Coach Colin (the chatbot) supports Ecolab’s Manager Essentials training. 

Colin reinforces training and supports new managers in the United States, France, Singapore, Australia, China, UAE, India, Malaysia, Hong Kong, and more. Messages sent through SMS, Telegram, and LINE give Ecolab managers tasks designed to improve implementation of their Manager Essentials training. 

In 2018, more than 1,200 managers completed the Manager Essentials program along with the Coach Colin reinforcement track. Thanks to Mobile Coach’s chatbot technology, Ecolab has compelling data to indicate that participants are following through on their learning commitments and completing the leadership development program. 

Coach Colin had a high level of engagement with users with a more than 80% response rate to interactions. Users also reported an average of 60% completion rate for assigned tasks. Additionally, during feedback surveys 75% of users rated Colin as “helpful” or “very helpful.”

Microsoft, GP Strategies and Mobile Coach

Another project that won Gold was “Adding Personalized Mobile Engagement to the MOOC Experience” by Microsoft and GP Strategies with Mobile Coach. Coach Alex was launched globally in January 2018. Supporting users from every major region in the world, Coach Alex uses SMS, LINE, Telegram, Facebook, VK and WeChat to communicate with learners. 

 Coach Alex supports a MOOC (Massive Open Online Course) within Microsoft called Story Impact. The course helps managers learn how to better manage and lead through better storytelling. Coach Alex helps ensure people take the course and complete each section, as well as help them reflect on what they’ve learned and achieved during the course.

Across two separate test groups, learners who had Coach Alex’s help were up to 20% more likely to complete the class, 20% less likely to drop out or disengage, and 30% more likely to score highly in the class.

Akamai Technologies and Mobile Coach

The Avi chatbot is a joint project between Akamai Technologies and Mobile Coach. This collaboration was titled “Avi – The Akamai New Employee Onboarding Chatbot” and was awarded a Bronze Award. Avi is available in the United States, Japan, the United Kingdom and many more to support new employees in attaining their Technical Primer Certification.

In a survey of Avi users, 70% of survey respondents rated Avi as either “helpful” or “very helpful.” After one year of Avi running, Akamai found that new employees who use Avi are 58% more likely to complete their Technical Primer Certification. Additionally, new hires using Avi finished their Technical Primer Certification in 20% less time.

Past Brandon Hall Awards

In 2017, Aristocrat Technologies and Mobile Coach received a Silver Brandon Hall Excellence in Technology Award for Best Advance in Online Coaching Tool. Learn more about this award here.

About Brandon Hall Group and Brandon Hall Excellence Awards

With more than 10,000 clients globally and 25 years of delivering world class research and advisory services, Brandon Hall Group is the most well-known and established research organization in the performance improvement industry.

“Brandon Hall Group Excellence Awards Program has recognized leading organizations for the past twenty-plus years for the latest trends in Human Capital Management,” said Rachel Cooke, Brandon Hall Group COO and leader of the HCM Excellence Awards Program. “The initiatives that were honored are not only innovative but fit the unique needs of the business and create truly remarkable success stories.” 

Award Criteria

A panel of veteran, independent senior industry experts, and Brandon Hall Group senior analysts and executives evaluated the entries based upon the following criteria:

  • Product: What was the product’s breakthrough innovation?
  • Unique differentiators: What makes the product unique and how does it differ from any competing products?
  • Value proposition: What problem does the product solve and/or what need does this product address?
  • Measurable results: What are the benefits customers can expect to experience as a result of using this product?

Awards winners were announced during a live webinar on August 22, 2019. A list of all awards winners can be found at

Mobile Coach and other Excellence Awards winners will be honored at Brandon Hall Group’s HCM Excellence Conference, February 4-6, 2020, at the Hilton West Palm Beach, Florida. 

About Mobile Coach

Mobile Coach is a chatbot authoring platform to design, launch and manage chatbots that help people learn, work and develop. Chatbots built on the Mobile Coach platform are personalized for each user and know when to engage users in relevant learning activities. The chatbots become invaluable virtual members of the client’s global L&D team. 

The MC Platform is the ultimate chatbot platform for organizations that are serious about chatbots driving measurable business results. Chatbots can take on many forms and functions and many common chatbot use cases include training reinforcement, new employee and new manager onboarding, performance support, and LMS support.

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