The ideal solution for ibüümerang would enable them to send either scheduled or instant messages to their entire sales force or to specific subsets. It would also allow them to send messages across different channels, without having to set them up separately.
Mobile Coach’s group messaging interface is simple enough for non-tech-savvy people to use while offering enough complexity to fulfill all of ibüümerang’s requirements. Instead of maintaining multiple lists, ibüümerang has one list of users tagged with relevant information, so that they can send very contextual messages to exactly the right group of people, on the user’s preferred messaging channel, whether that be SMS or telegram.
This flexibility made Mobile Coach the obvious choice.