One of the most compelling reasons to consider a mobile-based chatbot that proactively sends reminders and nudges is how it can influence behavior change. A recent Georgia State University study showed an increase of as much as 66% in driving important student behaviors through the sending of encouraging reminders. 11,000 students of Georgia State University participated in the study and were sent information from a chatbot about available support services.
Notable results from the study include:
- 66% more students attended a Comeback Camp for academic support.
- 16% more likely for students to fill out their FAFSA by January 1.
- 4.6% more likely for students to register early for the spring semester and 14% more likely to register early for the Fall semester.
- 13-18% increase in attendance of academic advising sessions for at-risk students.
The study noted that the messages were designed to be personalized and actionable which is consistent with the experience we’ve seen here at Mobile Coach.
Here at Mobile Coach, we’ve done similar use cases targeting the following behaviors:
- Get more people to follow through with a personal action plan after training. Read the case study here.
- Encourage more new hires to fill out required paperwork on time. Read the case study here.
- Help an independent sales rep spend more time building their business. Read the case study here.
- Keep more workers up to speed with the latest OSHA safety regulations. Read the case study here.
And how do you know how to write effective reminders and messages? It can require some trial and error but also a basic tutorial. Sign up for one of our Basics of Chatbot Writing workshops to learn how to do this and see how powerful the Mobile Coach Platform is to schedule and program these types of nudges!,
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