Coach Jesse delivers a one-year safety coaching and reinforcement program via SMS. Despite being a chatbot, Coach Jesse was designed to have a personality making the experience feel natural and personal. Coach Jesse is a powerful learning tool who messaged bi-weekly with a tip, a question, a quiz, and a sense of humor.
Each interaction involves Coach Jesse focusing on a topic, such as electrical safety, at the macro level with a question to test understanding. After a user response, Coach Jesse gives feedback including resources on the best method.